Stories and storytelling activities are excellent tools for increasing retention in training. They create a rich learning environment that’s flexible and offers an opportunity for substantive conversations. Stories are more interesting—and inherently laden with richer meaning—than lists and data. If we were numbers, we might be more interested in numbers. But as human beings, we care about people and their stories .In a short story, you can focus on a main concept and let people fill in the details that make sense for them. With space to do their own thinking, people can experiment with ideas testing them for relevance against their experience.